Why should you work with micro-influencers?

Social media has become the ideal medium to boost marketing. Selling experiences through the new digital media is attracting large numbers of users. And, over time, they will become followers of the lifestyle of many influencers.

We have seen this with the big stars of the star system, whose numbers of followers and average number of likes are exorbitant. However, in this article we will talk about how important it is to work with micro-influencers, users with a smaller number of followers and higher engagement. What are the benefits?

Greater user interaction

One of the great benefits of microinfluencers is that, thanks to the fact that they are active users and concerned about their followers, a much stronger bond of interaction is created.

This user loyalty means a greater number of comments and likes that, little by little, will reach a larger audience. This means that the campaigns they run will be much more credible and less commercial in appearance.

Favoured by local audiences

The triumph of micro-influencers on social media is largely due to location targeting. This is how local audiences are captured, smaller communities of users where the influence is of greater impact.

Companies will get much more out of hiring these local personalities than big national names, because they are more accessible to the audience and the experience they want to offer.

Capturing an honest reality

While it is true that sometimes the lives of big stars seem like fairy tales, they will never be able to empathise 100% with the day-to-day lives of their fans.

In the meantime, the main goal of micro-influencers is to bring the way of life of many of us closer and closer. In this case, authenticity lies in naturalness, and this value is essential to create awareness and ‘humanise’ the brand.

‘At Keeper Experience, we work with micro-influencers to bring to society experiences that are accessible to all’.

The face of small companies

The reason is very simple: big brands only want people with millions of followers. Two reasons: to gain more reach and because they have money to spare to hire them.

This is where small and medium-sized businesses, on a much tighter budget, take it upon themselves to recruit the new voices of social media. People with a small legacy of followers whose feedback is very high. In this way, both the client and the micro-influencers will be able to achieve much more concrete objectives.

Brand ambassadors

Another of the many advantages of micro-influencers is that they are tailored to a very specific interest. They are very knowledgeable about topics related to fashion, lifestyle, sport or gastronomy, among others.

And these types of companies will prefer to invest the budget for the action of a mega-influencer in a hundred or so small campaigns for people with less reach. Because they ensure results. And, if the specialisation of the brand coincides with the concerns of the micro-influencer, the work carried out will be easier and more bearable, with a view to future collaborations and, therefore, to the micro-influencer becoming a brand ambassador.

At Keeper Experience, we carry out campaigns with all types of profiles that adapt to the needs of our clients. If you are looking for the ideal influencers for your campaign, do not hesitate to contact our team (hola@keeperexperience.com). We have the perfect proposal for you!