Why do you need a TikTok agency for your campaign?

Since 2019, we are working as a TikTok agency hand in hand with our clients to incorporate this social network into their marketing strategies. The reality is that Tik Tok is a very new platform and perhaps a bit confusing for advertisers. That’s why we recommend you to count on a specialised agency like ours, where we will help you step by step to achieve your goals.

But why do you really need a Tik Tok agency for your campaign?

• Language and creativity: As we said, this social network has changed the rules for advertising. On TikTok, advertising as such does not work. You have to know how to communicate with the language of this new generation and have creative pieces that breathe the concept of the app. If you try to take what you have created for other networks to this one, your campaign will not work. Tiktokers expect creativity and a fun, joyful and positive experience. And this should be reflected in the design of both an influencer campaign and a paid media campaign.
• Influencers: This is fundamental to your campaign. They are the base of the platform and you should count on them as the image of your campaign and to communicate your message. The engagement results will be much higher.
• Advertising formats: Within the advertising formats, we will choose the one that best suits your objectives, either opting for a campaign only with influencers or on the contrary opting for a sponsored content with an awarness objective using a brand take over or an in feed video, or an engagment campaign with a hashtag challenge.
• Targeting: TiTok allows you to target by country, location, gender, age, language and device. A good segmentation will allow you to get better results.

In addition, thanks to our partnership with TikTok, we are pioneers in the sector with theofficial ad manager, with which we can make small paidmedia investments, with no minimum investment, which will help to reinforce your campaigns with influencers. But as you can see, advertising on Tiktok has nothing to do with other networks.

If you are thinking of creating your campaign on Tik Tok, do not hesitate to contact us to solve all your doubts and count on us as your Tik Tok agency.