What are the advantages of having an influencer as a brand ambassador?

Social networks are the new environment where many brands are born, while others are expanding. The adaptation from traditional to digital media is constant and, in one way or another, big names are looking to find a direct way to establish themselves in the online world.

Digital marketing is the definitive way to expand brands with a long history in the past, which now have to set foot in unknown lands. Brand ambassadors(also known as brand ambassadors) are the ideal people to innovate and promote their corresponding facelift, as well as to increase sales.

Would you like to know more about the role of brand ambassadors? Read on!

A profile that ‘humanises’ the brand

For a brand to work, it has to connect with the public. This is one of the main objectives they have to fulfil in the online world.

How? By creating a link between customer and ambassador. The ambassador is in charge of ‘humanising’ the brand, that is, bringing it closer to its public, adapting a personal and authentic tone that is close to the company’s style. Normally, if it is a profile of a specific category (for example, a gastro), it will fit better with a certain brand (in this case, a food company).

Reputed and with a good presence

A prerequisite for a brand ambassador is that he or she must be a person with a proven track record on social media, a polished image and the community he or she has created based on his or her content.

However, appearance is not everything, nor is the number of followers. The ambassador has to show well-established social skills: outgoing, proactive and with a good countenance to face any kind of encounter. He or she must know how to act in front of the public and, above all, lead by example. This last condition is why brands are looking for the ideal person, as they seek to find new loyal followers in the new media.

Empathetic and adapted to the brand’s values

The brand ambassador, in addition to being willing to interact with the public and create new networks, must know how to interpret his or her role within a brand’s campaigns. To do this, they must know the brand’s values, study them in depth and assimilate them. Using the right language for the occasion is a prerequisite for gaining credibility.

With social objectives to be met

To build trust with the customer, the ambassador must be willing to take part in any activity that concerns him or her. Appearing at events organised by the brand itself will score points. To reach people, exposure is more than necessary.

The influencer must also be interested in absolutely all aspects of the brand: its products, its message and, at the same time, consume and preach with the agreed precepts.

A versatile profile

Finally, although it is true that an influencer is usually specialised in a certain field (fashion, lifestyle, sports, gastro, etc.), we must be able to handle new technologies and know the new environments in which users move.

And this requirement does not only apply to content. Although we have to serve quality publications, the most appropriate way to share them is through the new digital tools. In this way, both the influencer’s way of working and his or her own stamp will be perfected. A seal that brands will take into account when selecting the ideal profile for their staff.

At Keeper Experience, we carry out campaigns with all types of profiles that adapt to the needs of our clients. If you are looking for the ideal influencers for your campaign, do not hesitate to contact our team (hola@keeperexperience.com). We have the perfect proposal for you!