We created the first TikTok campaign in the Community of Madrid to raise awareness among young people.

The regional government, through the Directorate General of Youth, has chosen us as its agency to carry out its awareness campaign on TikTok. In this way, we have activated the #ProtégeteProtégenos campaign with 18 Madrid creators and artists from the platform who will publish a video performing the challenge and sharing it on Instagram in order to make it go viral.

The campaign on TikTok will be carried out by tiktokers such as Marina Rivers, with her account @_riverss_; Iván Cobos, via @ivan_cobos; Claudia García, with @clauudia_garciaa; and Fernando Coslada, via @fernando_coslada, among many others. Through the social network they will invite their followers to share this challenge and claim that they are responsible and comply with the recommendations.

From today, young people in the region will be able to share their videos with the hashtag Protégete, protégenos on TikTok, wearing the mask and using the disinfectant gel. They will be able to spread the message in the same way as their favourite role models and join the initiative.

In addition, this initiative on TikTok will be complemented by awareness-raising messages on the social network Instagram, both being the social networks most used by young people today.