Brother and Keepers launch an Influencer Marketing course to train the talent the industry needs

Influencer marketing has moved far beyond one-off collaborations with content creators. Today, it is a strategic discipline that calls for professionals who can design campaigns, interpret data, develop creative concepts, manage talent and connect brands’ business objectives with increasingly demanding communities.

To respond to this growing demand for specialist talent, Brother School of Creativity and Keepers, the influencer marketing agency within APPLE TREE, are launching their Influencer Marketing course: an intensive programme running from 8 September to 1 October, on Tuesdays, Wednesdays and Thursdays from 19:30 to 22:00.

Rather than offering a purely theoretical view of the sector, the course gives students direct access to the realities of the industry through professionals who design campaigns, represent talent, create content and make decisions on the brand side every day.

The faculty brings together leading industry profiles, including Sergio Barreda, CEO and founder of Keepers; Susana Doncel, Managing Director of Keepers; Luis Rodríguez, a measurement and strategy specialist with experience at WPP and Coca-Cola; Sara Novel, Talent Manager at B3hind; María Orús Triquell, Head of PR & Talents at Pan Creative Studio; Isaac Bouzaid, Creative Director at Keepers; and Pati de Mateo, a creative and content creator specialising in digital trends.

The programme also includes workshops with professionals representing the different sides of the influencer marketing ecosystem. Participants include Íñigo Vallejo, Brand Manager at Octopus Energy; content creator SpainSays; Malu Müller, founder of Laya Media; and @hazmeunafotoasi, who will analyse some of the most common mistakes in influencer campaigns and turn them into practical learning.

Across 12 sessions and a final project, students will work through every phase of an influencer marketing campaign: strategy, planning, creativity, storytelling, metrics, legal considerations, talent management, brand relationships and the resolution of real cases.

With this initiative, Brother and Keepers are backing specialist, hands-on training that is connected to market reality, bringing students closer to the knowledge of those defining the present and future of influencer marketing in Spain.

Interested? SIGN UP HERE: https://madrid.brotherad.com/cursos/septiembre-2026