These are the best influencer podcasts

Nowadays, podcasts have become consolidated as another social network. It is becoming more important every day, bringing together thousands of listeners and, of course, the influencer sector has been able to adapt to this trend.

Podcasts are multimedia files that can be downloaded or listened to via streaming on platforms such as Spotify, Google Podcasts, Apple Podcasts, Anchor, Ivoox… even Youtube.

Known as the ‘new radio’, podcasts are an agile, direct and fresh way of communicating.

In a society where ‘time is money’, podcasts offer the possibility of being listened to at any time and as many times as you want.

Every day more and more influencers opt for this platform to communicate quality content to their followers, constituting an inexpensive option for building audience loyalty and also promoting the rest of their social networks.

It can even provide economic benefits, as many brands want to be present in podcasts in order to be in contact with their target audience. According to a study by WARC,advertising investment in podcasts will double by 2022, reaching more than 1.5 million dollars.

Podcasting in Spain: which are the most influential podcasts in our country?

In Spain, the podcasts at the top of the charts are still radio programmes that are uploaded to platforms in podcast format. However, influencers who have opted to create their own podcast are gaining more and more importance and positioning on a national level. ‘Soy Interneto’, “W Podcast” and “Hasta las manos” are examples of this. Today, they are among the most listened to on Ivoox.

Influencers who are encouraged to create their own podcast are consolidating themselves on other platforms such as Spotify or Youtube, which have recently become more popular in podcasting. An example of this is Uy Albert and Fizpireta with ‘Reyes del Palique’, ‘Patio de Vecinas’ by Soy La Forte, or “Keep it cutre ’ by Ángela Henche and Albanta, belonging to the Keeper Squad.

In this way, podcasts become an interesting platform where quality content is created for users and brands can invest as another form of advertising. From Keeper, we are sure that podcasts are here to stay, will they become a social network as relevant as Instagram?