The contestants of Operación Triunfo 2017 are influencers

OT fever is back! New edition, new life. Last year’s contestants have left a lasting impression in the hearts of many fans, and also in the world of advertising!

Brands have taken advantage of the pull of these (now) prestigious faces of the Spanish music scene and have come up with some very interesting campaigns. Do you want to see the final results?

Ecovidrio

The message of this campaign is very clear: let’s keep the planet clean by #recyclingwithpride. Indeed! On the occasion of the Pride 2018 festivities, several contestants of the programme insisted on keeping the streets clean during a few days full of joy and colour.

From Keeper Experience, Agoney, Marina, Mimi and Ricky took it upon themselves to give voice to this movement by promoting a ‘miniglú’ signed by them. Because recycling is taught first at home!

Orbit

Instagram: @aitanax

There’s nothing prettier than sparkling white teeth. That’s why Orbit, one of the most prestigious chewing gum brands in Spain, wanted to carry out an action to find the best #smileorbitwhite in Spain.

Among its ambassadors is Aitana, the contestant with the most followers of the last edition of Operación Triunfo and who, without a doubt, is making the most of the pull. Together with other influencers such as Paula Gonu and Anton Lofer, the singer has promoted this search all over Spain.

Camaleon Cosmetics

Instagram: @anaguerra_ot2017

And speaking of smiles, what’s a smile without a good lipstick to paint it? Camaleon Cosmetics, among other products, can boast a select range of colours.

Ana Guerra, better known as Ana War, takes care of her make-up with this brand. Because, as well as the chords of her guitar accompany her, so does a friendly colour on her lips.

Rimmel

Instagram: @aitanax

Another cosmetics brand that’s a big hit in Spain is Rimmel London. Its catalogue of products has captivated young people, and, for Aitana, more than any other contestant.

Also an ambassador for this prestigious name, she wants to know how to face the stage, and, with Rimmel’s line of foundations, the singer #plantacara. It’s now or never at concerts! And Aitana is feeling confident.

Pepsi Max

Instagram: @pepsimax_en

We’re subjected to clashes all the time: Nesquik or Cola Cao? Burger or McDonalds? Ketchup or ketchup? But the most popular of all is whether Coca-Cola or Pepsi. The latter has made the definitive appeal, and for this they have counted on the presence of numerous public images.

On this occasion, Miriam and Roi have worked on this campaign, and they can assure you that the taste of Pepsi is infinitely better. What do you think?

Samsung

Instagram: @nerearoficial

There’s no doubt that Nerea is one of the most loved contestants of Operación Triunfo 2017, and Samsung has taken it upon themselves to spoil her a little bit more!

To promote CONSTANZA+LAB, winner of the tenth edition of the Samsung EGO Innovation Project contest, the singer has paraded for the project, promoting innovation and new talents. She was a real beast on the catwalk!

At Keeper Experience, we carry out campaigns with all kinds of profiles that adapt to the needs of our clients. If you are looking for the ideal influencers for your campaign, don’t hesitate to contact our team (hola@keeperexperience.com). We have the perfect proposal for you!