Pretty Day: The Event Promoted by Pretty and Ole and Hosted by Kiabi, Celebrating Body Diversity

Influencer María Rodríguez, better known as @prettyandole, once again gathered part of her community for her highly-anticipated annual event, “Pretty Day”. Kiabi proudly returned as the main organiser and sponsor. This event aims to celebrate and promote body diversity while fostering inclusion, self-esteem, and empowerment through activities that encourage self-acceptance and diversity in the fashion world.

An Afternoon Full of Experiences

A variety of activities took place in an experiential afternoon where attendees were the event’s main protagonists.

Fashion: Kiabi presented its new “Back to Work” collection, designed to highlight the beauty of all women, regardless of their body type.

Creativity at Its Peak: Workshops in floral design, jewellery-making, and painting – led by Marina Tellme – allowed attendees to express their artistic sides.

Influencers and Familiar Faces: Numerous influencers and personalities from the fashion and beauty industries attended the event, sharing their experiences and insights.

Music: To top it off, artist Rosa López delivered an intimate and personal concert that thrilled all attendees.

Keeper Experience: The Agency Behind the Event’s Success

Keeper Experience is developing Kiabi’s entire influencer marketing strategy for 2024. They are also managing various distinctive initiatives, including the organization of the “Pretty Day” event.

Susana Doncel, General Manager of Keeper Experience, highlights:
“As Kiabi’s strategic partner in influencer marketing, we have been working for months to position the brand uniquely and strengthen its identity through profiles aligned with its values and creative content. At the “Pretty Day” event, we achieved over 2M organic impressions, which reflects the importance of continuing to create meaningful experiences and enhancing PR, something we are experts in and deeply believe in.”