Loyola Arza, new account director

Keepers, the influencer marketing agency part of APPLE TREE, has announced the appointment of Loyola Arza as new Account Director. An expert in advising brands on their campaign strategies through influencer marketing (macro, micro, nano, UGC), Key Opinion Leaders (KOLs) and Digital PR, Loyola joins the team to continue expanding the capabilities of the most awarded influencer marketing agency.

A graduate in Audiovisual Communication from the University of Navarra, Loyola comes from True Agency where she has designed influencer marketing strategies for leading brands. Throughout her experience she has worked for brands such as McDonald’s, Bumble, Hendrick’s, or Levaduramadre, among others. In addition, she has also worked for international entertainment content formats within Mediaset and Antena 3.

Regarding this appointment, Loyola said: “I am very grateful and excited for the opportunity I have been given at Keeper Experience, which beyond the path it has as a leading agency, has an extraordinary team. My goal in this new project is to be an active part of the growth that the agency is experiencing and the constant challenges that we face in a sector that continues to grow.