We launch the first podcasters representation agency
From Keeper Experience, we are expanding our business with the creation of a new strategic area dedicated to the podcast format, thus becoming the first agency to represent podcasters in Spain. A commitment that reinforces our brand philosophy of continuing to support content creators and accompany them in their professional projects as consultants with great expertise in the digital era.
Keep the podcast’, our specialised area, has started strong with our first co-production in Poco se Habla, a podcast full of humour and spontaneity created by Ana Brito from El Show de Briten and Xuso Jones, which we have created and co-produced together with Kookerboom and Phi Beta Lambda.
The agency also represents other top podcasters such as the comedian of the moment, Carolina Iglesias, who is triumphing with her recent hit El CaroLate, a Spotify original podcast and is at the forefront of representing projects such as Reyes del palique, 2 Gin Tonics, ¿Quieres ser mi amigo, Keep it Cutre and Mientras te hacías el eyeliner .
Our goal is to represent the new stars of this field that is experiencing its best moment, but also to offer a global service in the digital and marketing environment to brands and agencies that are looking for successful results through innovative projects and ideas.
Our CEO, Sergio Barreda , highlights the great potential of the podcast format that began to gain momentum during the pandemic. “Most of the creators who are succeeding in the world of podcasting come from other channels such as Youtube or TikTok and this shows the evolution not only of influencer marketing, but also the ability of the creators themselves to adapt to new trends. As a podcast agency, we are going to accompany them in this new industry to help them make the most of all the possibilities that exist, not only online with advertising and branded content, but also offline, with the production of their live shows and other projects that we have in mind.
In 2021, 30,600 podcasts were created in Spanish, a trend that has not only increased the number, but also the number of professional podcasters, the professionalism of the productions and the investments. Almost half of Spaniards consume this audio format on a daily basis.
Taking into account this consumption trend and the talent of the creators that we have in our country today, Keeper Experience could not miss the opportunity to capitalise on an area that has not yet been exploited and where we can bring the great expertise of our team’, says Sergio.