Instagram Stories, the ace up influencers’ sleeve in brand campaigns

Instagram is synonymous with interaction. As a general rule, we attract users through the content of our wall, the high quality of our images and the messages we want to convey in them. But this is not the only way to achieve this. There are other ways of reaching new profiles within the application. The one that has had the greatest impact within this social environment is ‘stories’.

In two years, 400 million users have shared content through Instagram Stories. And it’s not just the influencers themselves who are benefiting; brands are too. We are all familiar with this powerful tool, but do we really know the benefits of using this form of sharing content on Instagram?

The more authentic side of the influencer

While we post-produce our feed, creating a harmony between photo and photo, Stories show the more ‘casual’ side of the influencer. The sense of timelessness is broken, the actions are followed in real time, and thus a special bond is created with the followers.

To find added value for our account, stories are the key. The influencer’s interaction with followers becomes more honest through Stories, transmitting a much more empathetic and, consequently, more effective message.

A way to keep our followers ‘hooked’.

As we said before, Instagram Stories is the ideal opportunity to get closer to the public and make ourselves known as we are. And, in addition, due to their limited duration (they can only be seen for 24 hours), this allows for greater participation among users, being witnesses to a unique and unrepeatable moment.

For us, as influencers, it will benefit us because it will improve our reach. And, above all, it will help position the content of our feed within the community, appearing in the ‘Explore’ section of Instagram.

Knowing the desires of our followers

Instagram Stories is an ideal tool for finding out data such as reach, impressions or how many times people click on our profile. With this information, we can estimate and know the type of audience we are reaching.

If we move away from the more analytical part, Stories also offers us other ways to check what our audience wants from us, from a more social perspective. Surveys and questions are very useful. Using these tools, we will stimulate interaction with other users and, with the answers received, we will strengthen our own brand value.

The perfect opportunity for our campaigns

When a brand wants an influencer to carry out a campaign, we think of a photo with product that will go directly to the Instagram wall. But that’s not the only possibility.

Through Stories, you can also make the product visible thanks to the swipe up, an option that, when the profile in question exceeds 10,000 followers, can be used to lead to the link of the brand when it is convenient. This CTA (call to action) will also be used to share content of interest that the influencer considers to be of interest, but as far as advertising is concerned, this option is the most functional way to make the brand visible.

A tool to further promote our content

Sometimes, Instagram’s algorithm can play a trick on us by not showing our latest profile picture. Instagram Stories organically positions us on other people’s profiles and is the ideal platform to remind followers of our latest publication. This reinforces the engagement of the account.

Of course, we will try to integrate this strategy as subtly as possible; many may think that it is a full-fledged SPAM attempt, and we don’t want to give that kind of image!

At Keeper Experience, we run campaigns with all types of profiles to suit the needs of our clients. If you are looking for the ideal influencers for your campaign, don’t hesitate to contact our team (hola@keeperexperience.com). We have the perfect proposal for you!