Influencer marketing trends for 2020

It’s a new year for influencer marketing, and a new decade that will be full of innovative and disruptive trends. As an influencer agency, we have analysed which networks, formats and trends will be the most successful in 2020.

TIK TOK

It is undoubtedly the social network in vogue among the Z generation, but increasingly, more and more adult users are becoming active users and the app is starting to gain ground on other social networks. This year we have already seen Spanish brands running campaigns with influencers on this social network. The results obtained have been surprising.

Moreover, in Tiktok, the algorithm is increasingly leaving aside creators related to music content (lipsing) in favour of those who generate content of value or entertainment. This is the case of the Spanish Blondiemuser, who in recent months has viralised different challenges in favour of caring for the planet.

PODCASTS

Numerous influencers have been encouraged to start their own podcasts, in an attempt to compete against the traditional media. Many of them have reached the top positions in the streaming charts, which is a good way to make brandend content fun and interesting for brands. The podcasts Yo Interneto by the humour influencers Orslok, Srcheeto and Darioemehache or Keep it Cutre by the youtubers Angela Henche and Albanta San Román stand out.

MICROINFLUENCERS

Although our agency has been betting on micro-influencers for more than three years, we believe that 2020 will be the year in which this type of influencers will win the battle. Brands will bet on influencers with more credible communities and higher engagements. Data is essential to analyse the success of campaigns.

JURISPRUDENCE

When requesting the services of an influencer to promote a certain brand, the first good practice to take into account is to draw up a contract. This document should include a description of the project, briefing of the content, mentions, labels, formats, channels and publication dates, image rights, the duration of the contract and the economic conditions: remuneration and deadlines. The professionalisation of the sector means that any campaign with influencers, no matter how small, must have a contract assigned to it.

ANALYTICS AND KPIS

In 2020 there will be no more campaigns without objectives and their subsequent achievement of results. KPIS will need to be part of any campaign reporting. In Keeper Experience we insist on making reports after our campaigns where you can see the qualitative and quantitative results of the same.

At Keeper Experience, as an influencer agency, we have carried out more than 100 campaigns with influencers in 2019 and we have hired more than 1,000 content creators. Do not hesitate to contact us to receive a personalised proposal.