We celebrate World Climate Day with Ecovidrio and TikTok!

Through this activation organised by Keeper Experience, our client Ecovidrio has managed to expand its audiences on World Climate Day, adopting the unique language of the platform through the voices of important content creators from the TikTok community. Twin Melody, Emejotisa, Annersite, Rafa Tatay or Blondiemuser have joined the call to action of both entities. Education is a fundamental part of the TikTok community and the creators, supported by Ecovidrio, have shared content to disseminate and promote sustainable attitudes.

These influencers have made short videos with tips and best practices, using the hashtag#EcoTips, and managed to be featured in the ‘Discover’ section of the platform. Thus, thanks to our campaign, Ecovidrio has become the only organisation to commemorate, in partnership with the social network, this date and has become a pioneer in sustainable communication on TikTok, reaching the youngest audience and those who need more environmental commitment, through their own language and cultural code.

With this influencer marketing action on TikTok, the videos of our creators have achieved more than 900.000 impressions, 120.000 likes and a 7% engagement rate.

TikTok is a platform where education and training play a fundamental role. This challenge and all the #EcoTips shared by TikTok users throughout the duration of the campaign aim to educate and raise awareness among citizens that, with these small actions, such as going to the green bin, they can help the planet.