Hospitality territory

Promote the consumption of Schweppes in the hospitality sector and position it as a refreshing option for any time of the day.

We designed a strategy focused on location (Andalusia and its strong gastronomic offering), frequency (an always-on campaign over eight months ensuring continuous digital presence), and profiles aligned with the brand’s territory and positioning (chefs, foodies, lifestyle enthusiasts) to convey the message directly at the point of consumption, attracting new customers.