360 campaign + Branded Podcast

Conduct a 360º campaign to showcase and promote the N26 savings account with 2.25% APR. N26 also wanted to debut in podcast advertising in Europe, integrating active campaigns into this format alongside social media.

The podcast included a section called “El Bombo” with two key elements:

1. Audience participation via the Instagram channel Poco Se Habla, where listeners shared their experiences.
2. Using audience contributions, a podcast episode was created integrating this content.

On social media, we challenged influencers (travel, lifestyle, and recommendations profiles) to share something more interesting than the new N26 savings account conditions.

Launched a 360º campaign to promote the N26 savings account with 2.25% APR. Debuted in podcast advertising in Europe while integrating campaigns across program-related social networks.