Pretty Day Event

Position Kiabi as an inclusive brand celebrating body diversity and fashion for all sizes, promoting accessibility and empathy towards its consumers.

Selected influencers of all sizes to perfectly represent Kiabi’s target audience: authentic people who connect with accessible fashion and share content about body positivity or empowerment through fashion. Increased brand visibility and strengthened Kiabi’s image as an inclusive brand attuned to diversity and real customer needs. Encouraged influencers to share behind-the-scenes content, offering an intimate view of the event and their experience with the brand.