Pretty Day Event

Kiabi wanted to reinforce its positioning as an inclusive brand accessible to all sizes, celebrating body diversity and connecting emotionally with its audience through real experiences representative of its value proposition.

Keepers designed an activation that placed diversity at the heart of the brand narrative, working with influencers of all sizes whose voices around body positivity and empowerment naturally aligned with Kiabi’s message.

The activation was rolled out at the Pretty Day Event, an experiential space where creators shared behind-the-scenes content, showcasing not only Kiabi’s fashion, but also real and relatable moments that reinforced the brand’s empathy with its community.