#EnTuCasaOEnLaMía

Encourage internal tourism in the Canary Islands by motivating residents to travel between islands during the summer. Generate a positive economic impact on the archipelago, especially on less touristy islands, to promote sustainability and redistribute tourism spending.

Invited residents to rediscover their own islands with local content creators sharing their favourite spots in the archipelago through Reels and Stories, using a custom audio created for the campaign.