Summer events by Oscar Mayers
CAMPOFRÍO

Summer events by Oscar Mayers

Goal

Enhance visibility for all Campofrío group brands and connect with a younger target audience.

Strategy

Rejuvenate the brand by sharing authentic moments that demonstrate the joy of good products enjoyed with great company. Increase product visibility through leisure-focused summer experiences. Convey the message of sharing and enjoying with family and friends, fostering a deeper connection with the audience.

Results
profiles involved
organic publications
total impressions
total reach
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