Xuso Jones: Host of the Yummy Awards and Forbes Best Content Creators 2025

Yummy Awards 2025: Innovation and digital flavour.

The CaixaBank Príncipe Pío Theatre in Madrid hosted the inaugural Yummy Awards, the first ceremony dedicated exclusively to celebrating the talent of food content creators.

Xuso Jones shared presenting duties with Alba Renai, Spain’s first AI-created virtual influencer, who appeared via holographic projection.

The evening was marked by creativity and innovation, with standout winners including Roro (@whoisroro), who received the Yummy Award of the Year; Violeta Mangriñán (@violeta), recognised for Gastronomic Entrepreneurship for her Maison Matcha project; and Marta García (@_boukie), who won the Yummy Breakthrough Award, among others.

Forbes Best Content Creators Awards 2025: Recognition of digital talent

Xuso Jones once again stood out as host at the fourth edition of the Forbes 100 Best Content Creators Awards, held at the Italian Embassy in Madrid. Organised by Forbes Spain, the event celebrated the most outstanding content creators across a range of categories, with Nil Ojeda (@nilojeda) receiving the top honour of the night: Best Content Creator of the Year.

The ceremony brought together renowned influencers such as Dulceida, Marta Pombo, Martita de Graná, friends Elena Gortari and Marina Barrial, consolidating Xuso Jones as one of the most sought-after presenters of the moment.

By hosting both the inaugural Yummy Awards and the fourth edition of the Forbes Best Content Creators Awards, Xuso once again demonstrated his versatility and charisma at two of the most prominent events in Spain’s digital calendar.

With a career spanning music, television, and the digital world, Xuso has become one of the most recognizable and beloved faces in Spanish entertainment. His ability to connect with audiences while adapting to different formats has cemented his status as a true industry leader.

Xuso Jones: Much more than a presenter

With over two million followers on Instagram, Xuso Jones is far more than a content creator. He is a multifaceted artist who moves seamlessly between music, television and the digital world.

Since his appearance on Tu cara me suena, he has had a string of highly successful projects: he was the presenter of Operación Triunfo 2023 al día, where he showed daily summaries of what happened at the academy, he participated in the third edition of MasterChef Celebrity, and he has established himself as a television host at the helm of the program Lo sabe, no lo sabe on Cuatro.

Today, in addition to his role as a presenter, Xuso has another major project:Poco se habla, the podcast he shares with Ana Brito, creator of El show de Briten. Now in its seventh season, the podcast has become a weekly favourite for thousands of listeners thanks to its warm, humorous tone, high-profile guests and honest conversations.

A benchmark in Spanish digital culture

Xuso Jones’ presence at the Yummy Awards and the Forbes Best Content Creators Awards is no coincidence. His fresh style, approachability and experience have positioned him as one of the leading figures in Spanish digital entertainment. Across music, television, podcasting and live events, Xuso has become a genuine bridge between generations, with the ability to connect with audiences and shine across formats.