This is what influencers’ capsule collections look like

It is not surprising that brands in general, and fashion brands in particular, echo the trends that influencers promote on their social networks. For this reason, many of them have chosen to use this communication resource to publicise new collections. Through influencers, they seek to reach a wider potential audience, but, above all, a much more specialised and interested one, with whom they share certain values in common. They are the ones who transmit these values through the publications they create on their profiles.

Fashion brands want the influencer to feel free to develop the creative process that leads to the creation of a clothing line, a temporary collection or an exclusive garment.

Theory is all very well, but all this is best understood with practical cases, so here are five of them at a national level:

Teresa Sanz x Theare

Instagram: @teresa_sanz

The influencer from Zaragoza created her own clothing line through the creation of Je m’en fiche, a capsule collection by The-Are, a national brand that seeks differentiation through its hand-sewn garments.

Through it, she shows us how creative she is and how involved she has been. She tries to make us realise the different possibilities offered by a single garment, such as the use of a scarf as a belt or a top.

Albanta San Román x Uttopy

Instagram: @albantasanroman

Her Instagram profile inspires sweetness and breathes simplicity. These two values are the flagpole that Albanta San Román holds up on March 8, Women’s Day. For this significant date, Albanta decided to collaborate with the Uttopy brand by launching a solidarity T-shirt together with the Anabella Foundation.

With your purchase, you donate a percentage of the sale to women survivors of gender violence. In addition, it is made with 100% organic cotton and ecological ink.

Sara Baceiredo and Marta Riumbau x Krack

In 2001, both influencers and friends decided to join forces to create a unique and personal project: to create two lines of shoes for the Krack brand.

Sara Baceiredo opted for her star product to be a pair of basic, yet comfortable, ankle-strapped platform sandals; while Marta Riumbau triumphed with a pair of heels with a heart-stopping heel. Elegant but simple, suitable for any occasion, as long as the body allows it.

Rafa Pacheco x Wildgo

Better known as Logan, this influencer, who has almost two million followers on his Instagram profile, has collaborated with the sunglasses brand Wildgo.

For this, he has exclusively designed a versatile sunglasses model: Epic, available in two models: gold metal with pink lenses or silver metal with silver lenses.

Dulceida x Primark

Together with the Irish clothing and accessories brand Primark, the Catalan Aida Domenech, better known as Dulceida, has designed a collection of clothes that could fill a wardrobe.

The collection is made up of coats; jacket and skirt or trouser sets; jumpsuits and party dresses; hats; and, of course, various shoe styles.