The latest trend on YouTube: niches and segmented topics

It is well known that on social networks we can find absolutely all kinds of information on a variety of topics and trends, and even more so on YouTube. In fact, the more specific the topic you deal with, the more niche loyalty you have among your followers and the ‘easier’ it is to increase the chances of retaining your audience, since whoever is watching/listening to you is because they are really interested in what you have to say.

In short: market segmentation, in this case of your community, as the main strategy to achieve a good engagement. What better digital action plan than to hit the nail on the head with a direct strategy on the target audience you are interested in?

Let’s play a game. If we were to ask you what kind of content you consume on Instagram or YouTube, what’s the first thing that comes to mind? Maybe your answer is focused on beauty, fashion, lifestyle or entertainment, but there are no wrong answers in this game, just more common among network users.

That’s why today we’re going to review 3 accounts with very specific and specialised niches that, who knows, could become your favourite Youtube influencers from today onwards. You’ll thank us.

First of all, we find Javier Santaolalla, youtuber and instagramer specialised and PhD in particle physics and science popularisation. He is the author of 7 books and creator of a trilogy of YouTube channels: Give a Volt (808 K), Give a Vlog (1,15 M) and Give a Me (253K).

Some of his videos will try to make you understand Maxwell’s Laws, the reality about black holes or even whether or not a scientist believes in the existence of God.

On the other hand, we find Topes de gama (2.94 M). A joint channel by Carlos Santa Engracia and Jaume Lahoz dedicated to the analysis of technology and trends in the sector.

After all, we all live with technology on a day-to-day basis, but we are often unaware of many of the functionalities and utilities it can provide us with. In his channel we can learn about telephony, accessories, apps and computers.

We couldn’t leave out Jaime Altozano (2.09M), musician, composer and youtuber, who argues that all music is accessible to everyone when it is well explained.

Many of us will have already seen his well-known video about Rosalía’s El mal querer and his analysis of the music, chords and production, but he also manages to keep us in front of the screen talking about Mozart, Christmas carols or what the birds in Harry Potter represent.

As the saying goes: ‘variety is the spice of life’ and, on social media, there is room for all kinds of topics. We have collected these three influencers with totally different themes, but we would also like to hear new proposals and themes that you can stop us from consuming.