Sergio Barreda, the most admired professional in influencer marketing in Spain.

Sergio Barreda, CEO and founder of Keepers, has been recognised as the most admired professional in influencer marketing in Spain, according to the latest edition of Influence Marketing Scope, produced by Scopen.

The study, a benchmark for the sector, consolidates Barreda’s position as one of the most influential, respected and decisive figures in the industry.

This recognition comes in a particularly significant year for Keepers, which has been named the most exemplary agency in the market and ranked number one for spontaneous brand awareness.

The research is based on 284 interviews with industry professionals, including 191 respondents from companies that actively work with influencer marketing agencies and 93 senior profiles from specialised agencies.

Sergio Barreda: creativity, professionalism, and strategic vision at the service of a growing industry.

Driven by a passion for creativity, digital culture and strategy, Sergio Barreda has led Keepers since its founding, transforming it into Spain’s most awarded influencer marketing agency.

Under his leadership, the company has delivered more than 1,000 campaigns for national and international brands and has collaborated with over 5,000 content creators.

Deeply committed to the professionalisation of the sector, Barreda is President of APIDE (the Professional Association of Digital Influence in Spain) and has promoted Keepers’ membership of AUTOCONTROL, reinforcing the agency’s commitment to ethics, transparency and responsible regulation.

He is also the author of Vivir de las redes (Alienta, 2021), a book offering an honest and practical perspective on how creators and brands can build sustainable opportunities based on authenticity, creativity and trust.

Reflecting on the recognition, Sergio Barreda commented: “This award is especially meaningful because it shows that we are not only present in the minds of the industry, but that we are there for the right reasons: for doing things well. This achievement is the result of the hard work and dedication of the entire Keepers team. Without them, none of this would be possible.”

Keepers: Spain’s most exemplary agency and number one in terms of brand awareness.

The INFLUENCE MARKETING SCOPE study highlights Keepers’ strengthened market position thanks to its creative influence.

The Influence Marketing Scope study also highlights the strengthening of Keepers’ market position, driven by its focus on creative influence.

This approach is based on the power of content created through authentic talent, combined with a strategic and culturally connected perspective. It is not just about visibility.

 At Keepers, content is understood as something that entertains, moves, converts and builds long-term value. Ultimately, it is about creating campaigns designed by and for influencers.

Being the most spontaneously recalled agency has also enabled Keepers to climb six positions in attractiveness and five in exemplarity, placing it second best-perceived agency in the market..

Xuso Jones, among the most admired creators.

The study also identifies the content creators most highly valued by brands for the quality of their content and the results of their collaborations.

Xuso Jones, represented by Keepers, ranks among the ten most highly valued of these creators, confirming that his freshness and originality are widely respected and admired by the brands that have collaborated with him.