Sergio Barreda and Ana Brito, join the jury for the BCMA 2025 Awards

Sergio Barreda, CEO of Keepers, and content creator Ana Brito will serve on the jury for the BCMA 2025 Awards. This recognition highlights not only their complementary professional paths and perspectives, spanning strategy, creativity and audience connection, but also reinforces Keepers’ role in the evolution of branded content as a key discipline within marketing and communications.

What are the BCMA Awards?

Organised by the Branded Content Marketing Association, the BCMA Awards have become a key annual event for recognising the most innovative, creative and effective branded content projects in Spain. Their aim is to celebrate content that connects brands and audiences in an authentic, purposeful way and delivers measurable business impact.

Each edition brings together leading professionals in strategy, creativity, media, innovation, production and content creation, creating a forum to analyse how branded content is evolving and which initiatives are setting the pace. This year’s edition received 109 entries across seven categories, ranging from audiovisual content to innovative projects and high-impact business initiatives, reflecting the continued growth of the discipline.

A jury that reflects the maturity of the sector

The BCMA 2025 jury stands out for its diversity and for representing the multidisciplinary nature of contemporary branded content. Chaired by Ricardo Zafra, President of BCMA Spain, with David Pueyo as Secretary, the jury includes senior professionals such as Juncal Alonso (Twitch), Montse Blanco (Fundación “la Caixa”), Inés Fonseca (Diageo) and Marta Jiménez (Dentsu / The Story Lab), among others. Together, they bring a balance of strategic vision, creative expertise and deep understanding of audiences and brands.

The presence of Sergio Barreda and Ana Brito adds a particularly relevant balance. On the one hand, Sergio contributes a strategic, business-focused and results-driven perspective. On the other, Ana brings a creative, human approach rooted in close connection with community. This dual viewpoint reflects Keepers’ DNA and aligns closely with the values the BCMA seeks to highlight through its awards.

The BCMA Awards gala will take place on 9 December 2025 at CaixaForum Madrid, bringing together leading figures from across the sector to celebrate the projects that have defined the year.