Keepers triumphs at Mediaset’s GenZ Awards with three awards
The influencer marketing agency Keepers, part of APPLE TREE, was one of the standout winners at the Mediaset GenZ Awards, further cementing its position as a reference point in communication and digital content aimed at younger audiences. With an innovative approach and a vision closely aligned with the values of Generation Z, Keepers took home three key awards at this year’s ceremony.
- Sustainability Award for BlondieMuser: A recognition of the positive impact and commitment to sustainability it has promoted through its campaigns.
- Best Podcast – Poco se habla: An award for the production of the successful podcast Poco se habla, praised for its ability to connect with audiences through authentic and relevant conversations.
- Jury Award – Xuso Jones: A special jury prize recognising the creativity and originality of the strategies developed in collaboration with content creator Xuso Jones.
These awards reaffirm Keepers’ ability to lead in the digital communication sector by championing innovative formats and messages that genuinely resonate with new audiences. The agency’s positioning is built on creative influence and the power of impactful content, enabling brands to connect with younger generations in an authentic way. Through this approach, Keepers offers brands creative and credible content for campaigns and collaborations with its talent roster, which includes creators such as Xuso Jones, Henar Álvarez, Ana Brito, Carolina Iglesias, Benja Serra or Alexsinos, among many others.
“We are very excited about this recognition. These awards are a reflection of the effort, creativity and passion we put into every project to connect with Generation Z in an authentic and purposeful way,” said Sergio Barreda, CEO and founder of Keepers during the ceremony.
Mediaset’s Gen Z Awards honor creators and brands that have set trends among younger audeinces, highlighting projects that successfully reflect their concerns, values and ways of communicating.
With this recognition, Keepers reinforces its position as one of the most influential and awarded agencies in the digital ecosystem and continues to invest in innovative strategies that truly make a difference.
