Keepers renews its collaboration with HALLOWEEN Perfumes

The influencer marketing agency Keepers, part of APPLE TREE, has announced the renewal of its collaboration with the perfume brand HALLOWEEN, owned by PyD, a leading Spanish company specialising in the creation, development, marketing and distribution of luxury perfumery and cosmetics. The agency will continue to provide strategic influencer marketing consultancy to HALLOWEEN, reaffirming its expertise within in the premium fragrance sector.

Sergio Barreda, CEO and founder of Keeepers, said: “We’re delighted to continue working with HALLOWEEN Perfumes for another year on its influencer marketing strategy, and to keep creating authentic and memorable conversations for the brand’s community. We’re grateful that HALLOWEEN continues to place its trust in our creative influence within the beauty and lifestyle sector, where our presence continues to grow.”

Maria Trolez Cortina, Deputy Director of Communications and PR at PyD, aded: “Working with Keepers means ensuring strong results and total commitment from the team. Since we began collaborating with them, their focus on quality and creativity has delivered successful campaigns and helped us position our launches in a highly competitive market”.

Keepers has been developing influencer marketing strategies and activations for PyD and its brands HALLOWEEN, EL GANSO or SCALPERS since 2021.All of this work is guided by the agency’s value proposition, focused on Creative Influence. Under this approach, Keepers delivers creative, authentic content for its brands, with talent-led creativity at the heart of each campaign. For HALLOWEEN, the agency has led influencer selection, content strategy and creative execution of campaigns.

Recent  campaigns carried out by Keepers include the launch of HALLOWEEN My Wish, with Marina Reche as brand ambassador alongside Marta Soliño, Gala Moix and Teresa Bass. In 2025, Keepers will continue to advise on new product launches, as well as ongoing support campaigns for HALLOWEEN My Wish and the brand’s latest fragrance, HALLOWEEN Bliss. This most recent campaign features creators such as Mada Mariño and Albanta San Román.

Keepers, the most awarded agency and leader in customer service

Founded nine years ago in Madrid by Sergio Barreda, Keepers is made up of a team of more than 30 professionals who work closely with brands and content creators to deliver influencer marketing strategies with impact. Thanks to its successful campaigns and original branded podcasts, the agency has become one of the most awarded in the sector, with accolades including the Ondas Awards, Agripina, Publifestival, Antena de Oro, GenZ Awards and Ídolo Awards