Keepers Presents its New Brand and Positioning Focused on ‘Creative Influence’

The influencer marketing agency Keepers – part of APPLE TREE – has presented its new brand and positioning in an event in front of more than 300 people at the CUPRA City Garage Madrid. During this event, the agency unveiled its new image, leaving behind its old name – Keeper Experience – to simply call itself Keepers, which refers to its value proposition focused on close and trusting relationships with its clients, talents and employees.

For Sergio Barreda, CEO of Keepers, “This rebranding responds to the evolution of Keepers towards a more strategic and creative agency model, where the main value we offer to brands and talents is the ability to create content that has a more real and effective impact on audiences and directly affects business results.”

Creativity led by influencers

During the event, Keepers presented its new brand positioning, focused on ‘Creative Influence ‘ and based on the power of impactful content. As explained from the agency, this positioning aims to offer brands creative and authentic content for their campaigns and collaborations with their talents, among which are Xuso Jones, Henar Álvarez, Ana Brito, Carolina Iglesias, Benja Serra or Alexsinos.

This value proposition will be present in the agency’s three business areas: strategic and creative advice to brands in their influencer marketing campaigns; the representation of content creators and influencers; and the production of branded podcasts. The agency’s branded podcast area has become one of the most important thanks to the production of entertainment podcasts such as Poco se habla, Keep It Cutre, Reyes del Palique, and branded podcasts for brands such as Culmia and Mahou.

According to Sergio Barreda: “Our influencer-led creativity ensures that each campaign not only meets,but exceeds the expectations of our clients and audiences. We create content that entertains and shows a variety of perspectives and inspires from fun and inclusion”.

Keepers, the most awarded agency and leader in client service

Keepers, founded nine years ago in Madrid by Sergio Barreda, is composed of more than 30 professionals dedicated to advising brands on their influencer marketing strategies, collaborating closely with content creators and influencers. Thanks to successful campaigns and branded podcasts, the agency has become the most awarded agency in the sector, with several Ondas, Agripina, Publifestival, Antena de Oro, GenZAwards, and Premios Ídolo awards.

Since last year, Keepers has become part of APPLE TREE, expanding its capacity and services. Together, they form a team of almost 200 professionals specialised in communication, marketing, social media, creativity, and strategic PR, making them one of the largest independent communication groups in Spain.