Keepers named Spain’s most respected and best-known influencer agency
The influencer marketing agency Keepers, part of APPLE TREE, has been recognised as Spain’s most respected and best-known agency in the sector, according to the second edition of Marketing Influence Scope, a study conducted by Scopen. The research is based on interviews with companies that invest in influencer marketing and work with specialised agencies across the Spanish market.
The research is based on 191 interviews with companies that invest in influencer marketing and work with specialised agencies. In total, 284 client companies were analysed, alongside 93 interviews with senior professionals currently working in influencer marketing agencies.
According to the study, Keepers is one of the agencies that has strengthened its market position most significantly in recent years, largely thanks to its focus on creative influence. This approach is built on the power of content created from the authenticity of talent, combined with a strategic and culturally connected perspective.
It is not just about visibility. At Keepers, content is understood as something that entertains, moves, converts and builds brand value. In short, it is about creating campaigns designed by and for influencers. Being the most spontaneously remembered agency has also enabled Keepers to climb six positions in attractiveness and five in exemplarity, placing it as the second best-perceived agency overall.
In the words of Sergio Barreda, CEO of Keepers: “At Keepers, we are deeply excited about this recognition because it highlights not only that we are the talk of the town, but also that we are doing so because we are the most exemplary. I would like to thank all the agency’s professionals, from the accounts and creative departments to talent management and podcast production, for their dedication and excellence. Only with such a dedicated team can we reach the top.”
Among the attributes most highly valued by the market, Keepers stands out as the number one agency in service quality, content production and the selection of influencers best suited to brands. For its clients, it is also perceived as an agency on the rise. This recognition reflects the agency’s ongoing commitment to innovation, creativity and excellent client service.
Xuso Jones, among the most admired creators.
The study also identifies the content creators most highly valued by brands, based on the quality of their content and the results achieved through collaborations.
In this context, Xuso Jones, represented by Keepers, ranks among the ten most highly rated creators, confirming that his freshness and originality are widely admired by the brands he works with.
Sergio Barreda, CEO of Keepers, the most admired professional in the influencer marketing sector in Spain.
Sergio Barreda has also been recognised by the industry as the most admired professional in influencer marketing in Spain, according to MARKETING INFLUENCE SCOPE. Passionate about creativity, digital culture and strategy, Sergio has led Keepers in delivering more than 1,000 campaigns for national and international brands, collaborating with over 5,000 content creators.
He has played a key role in the professionalisation of influencer marketing in Spain. He is president of APIDE and has driven Keepers’ membership of AUTOCONTROL, reinforcing the agency’s commitment to ethics and responsible regulation within the sector.
Sergio is also the author of Vivir de las redes (Planeta, 2021), in which he shares his experience and vision of how creators and brands can harness the potential of social media in a professional, sustainable way, aligned with the values of authenticity and trust.
About the study
MARKETING INFLUENCE SCOPE analyses trends in client–agency relationships within influencer marketing and provides an in-depth view of how agencies and players in the sector are perceived.
In its 2025/26 Spain edition, the study surveyed 284 professionals, including 191 from client companies representing 186 different brands, and 93 professionals working in influencer marketing agencies. Scopen conducts more than 3,500 interviews each year with communication, marketing and advertising executives worldwide.
