Keepers celebrates the success of its talents at the GenZ Awards 2025
The new generation of digital creators had its big night at the GenZ Awards 2025, organised by Publiespaña in collaboration with Mediaset España. These awards have become a leading benchmark for recognising the talent and creativity of young people shaping trends in social media, entertainment and digital culture.
The ceremony, held on 23 October at Teatro Príncipe Pío (The Music Station) in Madrid, brought together more than 600 creators, key figures from the digital world and representatives from over 20 brands. Hosted by Laura Escanes and Xuso Jones, the evening featured live performances by artists including Lucía de la Puerta, Mafalda Cardenal and Malmö 040, and celebrated the authenticity, innovation and positive influence of Generation Z.
Fizpireta and Henar shine at the GenZ Awards
Among the standout names of this year’s edition, Keepers played a prominent role thanks to the recognition received by two of our shining talents, Fizpireta and Henar Álvarez, who took home awards in their respective categories.
Fizpireta was named Vlogger of the Year, in recognition of her natural style, approachability and ability to connect with a community that values her freshness and honesty in every piece of content. Her approach to digital creation, always grounded in humour and authenticity, perfectly captures the spirit of the generation these awards celebrate.
Henar Álvarez, meanwhile, received the award for Awareness, Diversity and Inclusion, highlighting her commitment to equality and social dialogue. Her voice has become a powerful platform for causes that matter, and this recognition reinforces her position as a creator who not only entertains but also drives meaningful change in the digital space.
For Keepers, these awards represent far more than a moment of celebration. They reflect the purpose that guides our work every day. We believe in creators who communicate with honesty, spark conversation and build community. We support talents who, like Fizpireta and Henar, go beyond entertainment to connect genuinely with their audiences and with brands that share their values. Their success reinforces our vision of creative influence, where authenticity, impact and creativity come together to generate lasting value.
The 2025 edition of the GenZ Awards has made it clear that Generation Z continues to shape the direction of the digital ecosystem, championing authenticity, diversity and social responsibility. At Keepers, we will continue to support our talents on this journey, driving new projects, collaborations and formats that inspire the next generation of creators.
