Influencer spend up 69% in 2019

Today the annual IAB report has been presented, which reflects the advertising investment in digital media in 2019 and in which investment in influencers is included.

This is the first time that this report offers an estimated figure on influencers, provided by different agencies that are part of the sector. Our participation in the IAB influencers commission reflects our commitment to continue working on the professionalisation of the sector, committed to absolute transparency.

According to this, the estimated advertising investment in the Spanish market in 2019 was 26.4 million euros, with a forecast increase for this year to 32.5 million. These data undoubtedly reflect the commitment of the advertising market to this marketing in comparison to other channels.

From Keeper Experience, we will continue working on the growth of the sector as members of IAB and working as an influencer agency for the main national and international brands, helping them in the development and execution of their digital and influencer marketing campaigns.