Kris Jenner’s viral trend for MAC Cosmetics takes Spanish influencers by storm
MAC Cosmetics has sparked a viral moment with its new brand ambassador and Kardashian matriarch, Kris Jenner, who launched the trend “Can your foundation do this?”. The challenge has quickly been picked up by numerous influencers. In Spain, influencer marketing agency Keepers has helped amplify the campaign, which has gone viral in just a few days among some of the country’s most prominent creators.
A few days ago, MAC Cosmetics officially announced Kris Jenner as the new face of its #IOnlyWearMAC campaign. The campaign focuses on the brand’s iconic Studio Fix and Radiance foundation lines, which offer 64 different shades and position MAC as one of the most inclusive brands on the market.
The brand has highlighted that this collaboration reinforces its commitment to diversity, innovation and the celebration of beauty in all its forms. Alongside Jenner, figures such as Doja Cat also feature in the campaign, strengthening its aspirational appeal and viral potential.
Designed to showcase the versatility and coverage of the Studio Fix range, the campaign presents Kris Jenner in a series of different settings, demonstrating how the makeup adapts to a variety of styles and needs. Choosing Kris as the face of the campaign reflects not only her influence in fashion and entertainment, but also MAC’s continued focus on powerful, authentic figures who represent the diversity of its consumers.
The campaign video, in which Jenner jokes her way through a range of playful scenarios while asking, “Can your foundation do this?”, has become the latest viral trend across social platforms.
In Spain, Keepers has successfully encouraged a number of leading influencers to join the trend, ensuring strong local impact and rapid traction. The activation combines TikTok, Instagram and outdoor media, aiming to connect with consumers of all ages, with a particular focus on younger audiences.
Nicola Formichetti commented: “With #IOnlyWearMAC, I wanted to create pure, timeless images. This cast reflects the diversity of the MAC community, all dressed solely in the brand’s foundation. In a divided world, MAC returns to its roots: inclusivity and authenticity in perfect harmony.”
The campaign continues MAC’s legacy of creating proposals that transcend makeup and become cultural movements, celebrating beauty in all its forms.
