Blondiemuser: the Galician creator who turns sustainability into action

Paula Vilaboy, better known on social media as Blondiemuser, has become one of the freshest and most influential voices in sustainability within the digital space. A biologist by training and Galician at heart, Paula has successfully transformed her passion for nature into accessible, relatable and educational content that inspires thousands of people every day.

With nearly two million followers on TikTok and a strong presence on Instagram, Blondie has built a space on social media where sustainability and eco-friendly living are explained in a simple, positive way, free from technical jargon. Her approach has helped translate complex environmental issues into everyday language, making small actions feel meaningful and achievable.

@blondiemuser lo están entendiendo al revés 🙃😅🏙️🌳 #aprendecontiktok #sostenibilidad #aireacondicionado #verano #calor ♬ sonido original – Blondiemuser

2025 Ídolo Award for Sustainability

In 2024, Paula reached an important milestone in her journey by winning the GenZ Award in the Environment, Eco and Sustainability category. This recognition highlighted her ability to bring environmental topics to the forefront in a way that felt relevant and accessible to an entire digital generation.

This year, Blondie has taken her impact even further by receiving the 2025 Ídolo Award for Sustainability, presented at one of Spain’s most significant digital content ceremonies. The award recognises not only her reach, but also the way she has used her voice to raise awareness and motivate her community towards more environmentally responsible habits.

A distinctive style that truly connects

Paula’s ability to address complex issues such as the climate crisis, waste management and responsible consumption without technical language or unnecessary drama has allowed her message to move beyond the screen and translate into real-world action for many people.

At Keepers, we champion profiles like Paula’s. They show that sustainability can take centre stage in digital content without losing authenticity, and stand as clear examples of how commitment, creativity and consistency can transform the way we relate to the planet, and, to ourselves in everyday life.