Benja Serra: the creator who turns everyday life into viral comedy
Benja Serra is a Valencian communicator, comedian, and content creator who has managed to turn everyday situations into highly relatable sketches: his Callejeros Benjeros series and office-based content are undoubtedly his trademark on social media and what most connects with his audience. His tone combines local observation, wordplay, and relatable humor, which has made him popular on TikTok, Instagram, and other social media platforms.
With a background in journalism and advertising, Benja combines his professionalism with comedy: he is defined as a communicator and content creator focused on entertainment, presenter, and event facilitator. This combination of communication training and a sense of humor allows him to produce short pieces, which are almost always viral, as well as take on roles as a reporter or presenter in brand campaigns and themed content.
For example, he has created content linked to the Disney universe, such as his latest campaign for Zootopia, he has worked as a reporter for Palomitas Risi, dressed as a popcorn on the red carpet at the GEN Z awards, and he has participated in campaigns and branded content pieces where he brings his signature humor.
The “Callejeros Benjeros” phenomenon
One of his most recognized formats is the series Callejeros Benjeros, in which he travels around cities and turns them into the setting for gags and comical observations: from Lisbon to Gran Canaria or Bilbao, these episodes serve as a humorous tourist guide and often go viral due to their local relevance and natural content, reaching the local press, which highlights how this format allows him to connect with audiences in the area while also achieving national coverage.
The office: a universe of its own
Another pillar of his work is sketches about work and office situations: characters, micro-dramas, and absurd moments that many recognize from their own experience. This level of identification explains why these videos are so popular and generate conversation among younger generations, especially Gen Z and millennials.
The perfect match for brands
In recent months, Benja Serra has collaborated with brands such as Metro Madrid, Free Now, and Aldi, among others, demonstrating his versatility and ability to adapt his humor and creativity to very different territories. Whatever the theme, Benja manages to make each campaign breathe authenticity and connect naturally with his audience, always maintaining his unique style that mixes wit, everyday life, and closeness.
At Keepers, we are committed to this type of digital talent: the kind that connects through authenticity. For brands, institutions, or projects seeking to communicate with naturalness and freshness, Benja is the ally who brings personality, creativity, and a touch of humor that always adds value.
