Beefeater presents its new 2026 squad, managed by Keepers

Beefeater, the world’s most awarded gin, has unveiled its new influencer squad for 2026. The group, which brings together creators from the 2025 squad alongside new additions, perfectly reflects the brand’s values: a premium, unexpected proposition rooted in the unmistakable urban and creative spirit of London.

Each member of the squad embodies the city’s attitude: fresh, dynamic and surprising. Beefeater takes the everyday and turns it into something unexpected, projecting its London Spirit beyond the city itself and adapting it to anywhere in the world.

The 2026 squad includes Carla Flila, Luis Zamalloa, Ariadna Tapia, Guillermo Campra, Carlos de Lucas, Bego Martín, Raquel Hernández and Paula Ruiz, who continue for another year as part of the brand family, alongside Eduard Torres and Spicy Jaime, who join as new faces of the project.

Beefeater puts its trust in Keepers once again

Beefeater has once again chosen Keepers, the influencer marketing agency, to oversee the squad’s full management and develop its creator communication strategy. This partnership continues to build on a shared focus on community, continuity and the creation of relevant content throughout the year.

“At Beefeater, we want every member of our squad to live and convey the authentic spirit of London: a premium attitude that is surprising and true to who you are. Our goal is to create experiences that genuinely connect with our community and reinforce the brand’s elevated, urban character,” says María Crespo, Festival Expert at Pernod Ricard.

The squad will take part in exclusive experiences ranging from top-tier concerts and festivals to brand-led events, along with surprise activations and personalised gifts designed to strengthen the bond with this close-knit “family” of creators.

The first of these experiences was the Underground Xmas Party, held in a completely unexpected location on the outskirts of Madrid. What comes next remains under wraps, but it follows in the footsteps of a key predecessor: VILLA B, a concept designed by Keepers that centred on a stay in a luxury villa in Ibiza, combined with unexpected activations, all aimed at communicating the brand’s message through the talents and their creative territories.

Each squad member brings a distinct personality and creative space. Carla Flila stands out for her fresh, natural style; Luis Zamalloa for his sophisticated lifestyle perspective; Ariadna Tapia connects with a younger audience through fashion, trends and, more recently, the use of AI in her content. Guillermo Campra adds a creative and versatile profile, while Raquel Hernández and Paula Ruiz bring authenticity and approachability. Carlos de Lucas and Bego Martín represent an urban, contemporary vision and also serve as the squad’s photographer and DJ. Eduard Torres and Spicy Jaime further strengthen the squad’s creative and urban edge, contributing new narratives aligned with the brand’s DNA.

“It’s a privilege for us to continue working with Beefeater on the management of its squad. The trust Pernod Ricard places in Keepers year after year allows us to work closely together, using creativity and ambition to build distinctive projects with a clear long-term vision,” says Sergio Barreda, CEO of Keepers.

About Beefeater

Beefeater is the world’s most awarded gin brand, distilled in the heart of London since 1820. Its iconic recipe has remained virtually unchanged and is overseen by Desmond Payne, the world’s most experienced master gin distiller. Available in more than 70 markets, Beefeater is one of the 15 fastest-growing brands in the Premium + Spirits category worldwide. Its range includes Beefeater Dry, Beefeater 24, Beefeater Light, Beefeater Pink Light and Beefeater Black.