‘Beefeater Black Mission’: The Viral Campaign by Keeper Experience and The Mix for Beefeater

The ‘Beefeater Black Mission’ campaign, created by influencer marketing agency Keeper Experience in collaboration with The Mix for Beefeater, launched late this summer and has surpassed 3 million views, becoming a viral success for the Pernod Ricard gin brand. Additionally, it recently won the bronze award at the Ad Social Media Awards for the “Most Effective Social Media Campaign of 2024.”

To highlight the new Beefeater Black bottle, the brand set an impossible mission for the most famous bartender on social media, “con permiso, buenas tardes” @venturasscristian. The challenge? To craft the perfect cocktail to elevate the summer of another top influencer, @carliyoelnervio. To accomplish this, @venturasscristian embarked on a whirlwind journey from Málaga to London, overcoming all travel obstacles and staying true to his essence throughout the adventure—just like the UK’s most famous secret agent, 007.

Keeper Experience, in collaboration with The Mix, was the influencer marketing agency behind this original campaign, successfully bringing together two influencers with highly loyal communities to “hack” social media algorithms. This effort resonated beyond their followers, turning into a viral success with over 2.4 million impressions and solidifying Beefeater’s position as one of the most popular gin brands on the market.

Guzmán de la Calle, Brand Manager at Beefeater, stated:
“Influencer campaigns are a closer way to connect with the public, offering attractive and accessible content for consumers and allowing brands to reach broad and segmented audiences, effectively boosting their visibility and reach.”

Thanks to a strong creative concept, a perfect brand fit with the selected influencers, and an innovative media strategy, this campaign has become a social media phenomenon. Sergio Barreda, CEO of Keeper Experience, remarked:
“Influencer marketing campaigns allow brands to create deeper emotional connections with their consumers, generating a lasting impact on brand perception.”

With over 140,000 likes, the campaign’s results show its significant impact and the successful match between the two chosen influencers. Likewise, the campaign sparked widespread conversations and comments on social media, positioning Beefeater as one of the most talked-about topics in its category.

Discover the full video case on Keeper Experience’s YouTube channel.