La Tentación Prohibida

La Prohibida wanted to expand its message of authenticity and freedom, connecting with new digital audiences and reinforcing its positioning as a brand that celebrates unapologetic self-expression. The campaign aimed to transform the idea of “temptation” into something positive and desirable, aligning the product with values of empowerment and authenticity.

The campaign was built on a cultural insight: temptation, traditionally associated with guilt, can also be reinterpreted as freedom and celebration. This led to the concept #VuelveLaTentaciónProhibida, (The Return of the Forbidden Temptation) inviting people to enjoy being themselves, embodied through the figure of Eve as a symbol of choice and authenticity.

To amplify the message, we created “Las Evas”, a duo formed by Alba Reche and Alice Wonder, artists who naturally embodied the spirit of the campaign. Through organic social content and a one-of-a-kind music event, the brand narrative was brought to life through real, memorable experiences.

The activation combined creativity, music and social platforms to spark conversation and engagement, positioning La Prohibida as a fresh, confident and free-spirited bran.