VILLA B

Beefeater Black set out to create an aspirational universe where the brand was not just seen, but felt. The goal was to connect emotionally with creators and their communities, generating authentic, memorable content that captured the exclusivity, style and energy of a premium gin within a unique social and experiential setting.

Keepers converted a luxury villa in Ibiza into a customised Black-themed environment, thoughtfully designed to encourage creators to generate original and genuine content in every area.

The experience was designed to be unexpected and memorable. From aquagym sessions and a secret disco to poolside DJs and gifts from partner brands, everything was conceived to give talent the freedom to tell the story in their own voice and social formats, aligned with the brand’s values.

The destination remained secret until just days before the event, and creators were encouraged to invite close friends, amplifying the aspirational feel and spontaneity across every post.