Take care of what makes you shine
Throughout 2024, Keepers developed an integrated influencer strategy for Clarins, focused on positioning its makeup range across face, eyes, and lips through campaigns on TikTok and Instagram.
The objective was to strengthen brand presence within the beauty conversation, increase visibility across key social platforms, and support sustained growth in awareness, traffic, and sales.
Built around the claim #TakeCareOfWhatMakesYouShine, the campaign followed an always-on approach, combining key brand ambassadors with a curated selection of micro-influencers. Organic content was amplified through paid media to extend reach and performance.
The strategy prioritized strong visual storytelling, thoughtful creator selection, and continuous real-time optimization. This combination enabled the campaign to maintain momentum over time while delivering consistent gains across awareness, website traffic, and conversion to purchase.
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@elenagortari ya me enamoré de los Lip Comfort Oil de @Clarins Official hace un tiempo pero ahora, aún más con estos nuevos tonos de edición Limitada. Tienen tratamiento y dejan los labios súper nutridos e hidratados con un brillo ideal y encima no son nada pegajosos! ✨ #ClarinsMakeUp #LipComfortLovers #Juicylips