Superman in action

In this campaign for Warner Bros and the Superman premiere, the aim was to generate awareness and digital conversation around the film’s launch,  By building anticipation across diverse audiences, we ensured the premiere delivered a powerful visual and emotional impact. Social media was bathed in blue to mirror the excitement and enthusiasm surrounding the Man of Steel’s return to the big screen.

Keepers activated a creative influencer and organic content strategy, with a mass mailing of products and experiences to profiles in multiple communities and territories to amplify the digital buzz and connect with diverse audiences.

The key was to allow creative freedom to the creators, enhancing their authenticity so they could share their personal experiences with the campaign, thus generating organic conversation and real visibility around the premier.