#VuelveLaTentaciónProhibida

To extend and continue the message: “enjoy the freedom of being yourself and living without complexes,” making it visible to new audiences.

We created a creative concept to capture the attention of the digital audience engaged in conversations about women’s empowerment: #VuelveLaTentaciónProhibida. We redefined the myth of Eve, portrayed as the one who fell into temptation, by presenting a free and modern Eve who wouldn’t bite the apple but instead drink La Prohibida Cider.

With the creative concept defined, we sought profiles to connect with the message and provide the needed visibility.
Additionally, we organised a launch event featuring a musical group aligned with the concept, “Las Evas,” composed of Alice Wonder and Alba Reche, along with a poster campaign to generate hype and organic posts.