#YellowFriday

Promote responsible and healthy eating during the Black Friday season, emphasizing the importance of a healthy diet and increasing banana consumption from the Canary Islands.

Encouraged users to share photos with Canary Islands’ bananas using a campaign hashtag and tagging the brand to create a wave of content. Participants had the chance to win boots signed by Pedri. Amplified the campaign through influencer pools to increase brand visibility.