The bank that goes with you, wherever you go
Nickel entered the Spanish market with a different financial proposition: an accessible account with no barriers, designed especially for people who face difficulties opening a traditional bank account.
The objective of this influencer strategy was to raise awareness of this ease of access—especially among the Latin community resident in Spain—, generate qualified web traffic and attract new customers by showing how simple it is to open an account with just a DNI or passport.
Keepers designed an influencer marketing strategy focused on real, relatable stories, led by creators with a genuine connection to the target audience.
Communication focused on demystifying traditional banking obstacles, highlighting that Nickel allows users to open an account at more than 2,000 tobacconists and authorised points of sale across Spain with just one ID document.
Creators delivered authentic, transparent content that emphasised the speed and convenience of the process. This helped humanise the brand and align its benefits closer to everyday life, demonstrating the importance of selecting the right creators for organic storytelling.
Through posts, stories and direct links, the campaign increased visibility and web traffic while turning brand communication into trusted recommendations voiced by influential creators,helping Nickel position itself as a real, useful and accessible alternative to traditional banking.
@venezolanos_por_espana 👇 CUENTA CON PASAPORTE 👇 👉🏻 Nickel te permite abrir tu cuenta en minutos, con IBAN español y sin necesidad de NIE o DNI. ¡Todo desde tu ordenador o teléfono! 👉🏻 Más de 2.000 Puntos Nickel en España, donde puedes hacer retiros e ingresos de efectivo Más información en nickel.eu Si conoces a alguien que va a emigrar o acaba de llegar a España, guarda y comparte este Reels. Les ayudará a abrir una cuenta con IBAN español, incluso con pasaporte. #Publi #Nickel #SoloParaTodoElMundo #VenezolanosEnEspana #VenezolanosEnMadrid ♬ Successful Project – Eternal Waves
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