
NICKEL
Influencer Marketing Strategies
Goal
Raise awareness among the Colombian and Venezuelan Latin community living in Spain who face challenges opening a bank account, showcasing how easy it is with Nickel.
Strategy
Increase brand visibility, drive website traffic, acquire new clients, and especially engage the Latin community in Spain. Highlight Nickel’s simplicity: accounts can be opened with just a DNI or passport at tobacconists and lottery stands (over 2,000 locations in Spain).
Results
profiles involved
organic impressions
total organic reach
direct clicks to the website
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