XMAS Showroom Event

Like every year, LEGO needed to showcase its new products to press, retailers, and influencers for the Christmas season. The goal was to create a dynamic experience aligned with LEGO’s values.

The venue was divided into zones, creating distinct spaces for each LEGO family, allowing guests to explore and learn about the new products. Brand managers were available to answer all questions. To make the visit more interactive and tie it to the holiday season, each guest could personalise a transparent ornament with a LEGO figure they created and a message to hang on the tree.