LEA Sensitive: Shaving for sensitive skin
LEA

LEA Sensitive: Shaving for sensitive skin

Objetives

The main objective of this campaign was to boost awareness of LEA’s sensitive skin product line through authentic and relatable digital content, that connected emotionally with audiences seeking effective, skin-friendly solutions.

Strategy

Keepers developed a collaborative content campaign with creators whose style allowed for natural integration of LEA Sensitive products.

Trending creators such as Xuso Jones and Jorge Amor were selected to bring credibility and relevance, maximising impact and engagement through creative, natural content.

Each ambassador created a reel in collaboration with @productoslea combining humour, digital-native codes and an approachable tone that resonated strongly with their communities.

 

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Una publicación compartida de Xuso Jones (@xusojones)

 

 

Ver esta publicación en Instagram

 

Una publicación compartida de Jorge Amor (@jorge_amor)

Results
organic impressions in the first hour
total interactions
Increased
digital presence
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