Flavour and freshness, on trend
To boost the visibility of Florette’s “Pasta & Rocket” and “Xtreme Crispy Chicken” products by highlighting their flavour, quality, and convenience in an authentic, social-first way.
Keepers designed an activation based on creative influence and trend-led content, naturally integrating Florette products into everyday consumption routines.
A viral audio trend (“getting ready with a voice note from my parents in the background”)became the creative hook, embedding the products into spontaneous, fast-paced content where freshness and flavour took centre stage.
The campaign was activated with 100% native content tailored to trends and reinforced with a paid media strategy that amplified the best content, multiplying visibility and interactions and generating authentic conversation around Florette salads.
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