#VuelveAconectarConInternet

Goal

To adapt and integrate their traditional media campaign “Reconnect with the Internet” into a viral, newsworthy, and eye-catching unconventional campaign.

Strategy

We created a meme video with two key elements:

Humour and the proper codes of the digital environment.
Trendy and relevant figures.

Results

organic impressions within the first hour

total campaign impressions

profiles