Aliexpress Choice

AliExpress wanted to position its new AliExpress Choice service as a reliable, differentiated option within the marketplace, increasing user trust and highlighting its advantages.

The challenge was to build brand awareness and drive qualified web traffic by clearly showing how the service simplifies shopping, guarantees speed and reliability, and connects with young, digital-native audiences.

Keepers designed a three-phase strategy built around creative influence, combining storytelling with creator activations.

The campaign launched with a central creative concept starring Conchita and her iconic lie detector, humorously demonstrating the reliability and benefits of the service.

A carefully selected pool of influencers then amplified the message through organic content, sharing real experiences with AliExpress Choice. The campaign concluded with an exclusive creator experience that generated viral content and real engagement, combining creativity with measurable results.