Influencer Marketing Campagins

To position the Group’s brands within the younger target audience, increase brand awareness, drive sales, and redirect traffic to retail locations.

We generated relevant and viral content on TikTok, where our target audience engaged primarily. We developed an always-on influencer strategy, including annual ambassadors, monthly qualitative samplings, and exclusive experiences such as trips and events, turning them into authentic brand lovers. We amplified and segmented the impact through strategic investment in content and paid media profiles.