Empowering content creators

Hotmart wanted to position its platform as a trusted space for the creation and consumption of online courses, conveying the brand’s values, generating visibility for its services and encouraging interaction with the audience, boosting both the production and viewing of educational content through digital and face-to-face experiences that would connect with creators and potential users.

Keepers,  designed a campaign based on creative influence and native formats, focusing on Reels and Paid Media optimised to maximise clicks and traffic to the website.

Trending creators were selected to  showcase real-life sales success stories on the platform, connecting with aspiring entrepreneurs and creators looking to professionalise their projects.

The campaign also included an activation at a Forbes event, where influencers participated in a playful challenge on the red carpet (spinning a wheel of challenges), reinforcing brand presence through experiential and shareable content.